NEWS
5 helpful hints and tips for Facebook and Instagram advertising
Drill down your ad targeting. Don’t open up your ad targeting just because you can see the reach figures increasing when the targeting is more open. Of course you’ll see higher numbers in your reach column because you’re showing your ad to lots of people! But what is this really doing for your sales and…
Brands using 360 degree virtual reality content
Brands using Facebook 360 virtual reality If you run a great brand that has lots of amazing surroundings and exciting events going on, then you need to be using a very simple but effective tool for showcasing this to your audience. Wouldn’t it be amazing to put your audience into the centre of an experience…
Selling based on mobile location
Selling based on mobile location – shaping the future of shopping We know that many people are purchasing on the go today via apps and responsive websites on mobile devices. They are even often prompted to make a purchases based on products they’ve seen on social media whether that be something spotted on a celebrity or…
How to execute a successful Instagram profile
How to execute a successful Instagram profile So a couple of our clients and a number of entrepreneurial friends have been asking lately, what is the benefit of using Instagram as a social engagement platform? And how they can use it to their advantage. So with that in mind I thought it would be…
Campaign Controversy vs a Diluted Message
Controversial ad campaign and why you shouldn’t dilute your brand In the wake of the controversy surrounding the new Jack Wils ad campaign we decided to take a look at some of the other most talked about campaigns of the last 12 months and whether the brands were right to provoke such a reaction from…
The importance on omni-channel strategy for retail
The importance of an omni-channel strategy for retailers…….but what is omni-channel? Retailers have been adopting a multi-channel approach to product marketing for years with great success, however more recently retailers have been given the ability to engage with customers and gather consumer data from a number of channels which they can then use to remarket…
What does the algorithm update mean for Google Shopping Ads?
As I mentioned in my last post regarding the recent Google Adwords algorithm change in February, the search engine results page now looks very different to the way it did before and this has had major implications for advertisers. As I explained before, the changes were made for a number of reasons, firstly to make…