As many other SEO’s and digital marketing specialists will know, keeping websites optimised for google search can often feel like chasing a moving target. There are over 500 google algorithm changes every year and although most of them are minor, there are occasionally major algorithmic changes that dramatically impact the way in which websites are ranked within Google search. Over the last two years there have been a number of notable updates that have had big implications for websites and online marketeers e.g. Mobilegeddon of 2015 which demoted any websites that were not fully mobile responsive. More recently there has been another major update regarding the the relevance of Link Building.
There has been a lot of confusing regarding link significance. Previously, link building had been a detriment to SEO because of the rise of paid links and link farming websites which understandably returned unwanted, artificial results for the user. However recently, natural link building in the form of PR coverage from relevant online press, bloggers or social media links are now playing a pivotal role in the ranking of websites in Google search. These links act as a vote or nod towards the mentioned website for a particular topic. You could argue that the differentiation between online PR, social media, blogger outreach and SEO is becoming more of a black hole in that they are all playing a role in one end goal and won’t have longevity individually.
Below is a list of the latest algorithm ranking factors in order of importance.
|Importance order||Ranking factor||% of influence|
|3||Meta title tags||8%|
|5||Conversion Optimised Landing Pages||6%|
|9||Age of site||2%|
|10||Keywords on pages||2%|
|11||Keywords in URLs||2%|
If you need guidance or consultancy on any areas of SEO, drop us a line for a chat to discuss how we’ll get your website to the top of Google search.