The snapchat story copycat launched at the end of last year, and already brands have began to leverage the new features to it’s 600 million monthly users. But how exactly are brands using the new feature? What type of content are they putting out there? How often, and does it really produce results? Well here are…
As you all well know, back in June this year the UK voted to leave the EU. In the days that followed many things happened, one of which was mass panic amongst UK business owners, the pound drop to its lowest value in years and the stock markets plummeted. Business owners were left wondering what…
Drill down your ad targeting. Don’t open up your ad targeting just because you can see the reach figures increasing when the targeting is more open. Of course you’ll see higher numbers in your reach column because you’re showing your ad to lots of people! But what is this really doing for your sales and…
Brands using Facebook 360 virtual reality If you run a great brand that has lots of amazing surroundings and exciting events going on, then you need to be using a very simple but effective tool for showcasing this to your audience. Wouldn’t it be amazing to put your audience into the centre of an experience…
Selling based on mobile location – shaping the future of shopping We know that many people are purchasing on the go today via apps and responsive websites on mobile devices. They are even often prompted to make a purchases based on products they’ve seen on social media whether that be something spotted on a celebrity or…
Top Fashion Tech Innovations 2016 Snapchat Originally launching as a fun photo sharing mobile app where users could send random images of their daily activities to others, Snapchat is definitely one of the fastest growing social media platforms of 2015/16 especially when it comes to brand building. It has gradually evolved into a pop culture…
How to execute a successful Instagram profile So a couple of our clients and a number of entrepreneurial friends have been asking lately, what is the benefit of using Instagram as a social engagement platform? And how they can use it to their advantage. So with that in mind I thought it would be…
